Expert help in defining your digital marketing strategy.
We identify your target audience - create an audience persona and detail what sites they use, what media they consume, and what motivates them.
We identify competitors and produce a detailed report on what their lead generation / sales strategy is, what sites they are appearing on, advertising on, and linking from, and also what keywords they are ranking for, and just as importantly what their core propositions are.
Your Core proposition
Ensure our messaging will be on brand and appropriate for the campaign.
Your Content plan/diary
What will the messaging be? What content will we create and what media channels will they be used across? Will we create media-specific content? What will the mix be between earned and paid media? Identifying the channels that will be used and identifying whether they will be used for acquisition or conversion.
EG: AdWords, and programatic targeted display, are great for driving traffic, conversely, retargeting is a powerful conversion optimisation tool, but it can’t drive new visitors to your site.
We will set KPIs for each media type, and also conversion funnels so that we can measure the success of each channel.
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